the future of soda is now

In 2015, a Dallas kitchen served as both lab and launchpad. Co-Founder Allison Ellsworth used fruit juices, prebiotics and sparkling water to pursue the drink she wanted to see in the soda aisle.

Next came the face-to-face test of a local farmers' market. A Whole Foods buyer discovered the bottled recipe there, connecting a personal project with retail opportunity.

On Shark Tank, Allison stood with her husband, Stephen. Their 2018 deal with Rohan Oza became the hinge between the original chapter and a bold rebrand called poppi.

The story continued into the PepsiCo family in 2025. Today, fruity and classic flavor directions carry “the freedom to love soda again.”

Take a closer look